UI & UX DESIGNER
Creating digital experiences rooted in understanding people, not just pixels.
UI & UX DESIGNER
From user research to final design, I create web interfaces and brand experiences that solve real business problems. Let's talk about your design goals today.
UI & UX DESIGNER
From user research to final design, I create web interfaces and brand experiences that solve real business problems. Let's talk about your design goals today.
Paula Camargo
DESIGNING WITH PURPOSE
Solutions that serve users and create business value
Intentional
Design creates meaningful interventions that improve people’s lives
Explorative
Each project is an exploration to uncover ways to solve user's problems
Explorative
Each project is an exploration to uncover ways to solve user's problems
Impactful
Well-crafted solutions nudges users towards actions that yield company goals
It enables businesses to achieve their goals by eliciting user behaviours that bring results
Impactful
Well-crafted solutions nudges users towards actions that yield company goals
ACHIEVED RESULTS
15%
Reduction of CS requests
Reduction of CS requests
5%
Increase in revenue
Increase in revenue
10%
Increased checkout conversion
Increased checkout conversion
WHAT I BRING TO THE TEAM
User Insight
Intentional curiosity to uncover what really matter to the user. A useful design adds value to their lives, needs, and motives.
User Insight
Intentional curiosity to uncover what really matter to the user. A useful design adds value to their lives, needs, and motives.
Collaboration
Fluid communication and synergy with the multiple disciplines involved in the project. A good design isn’t achieved in isolation.
Collaboration
Fluid communication and synergy with the multiple disciplines involved in the project. A good design isn’t achieved in isolation.
Ownership
Coordination across departments to ensure the project is released. A well-rounded design is the result of well-orchestrated tasks.
Ownership
Coordination across departments to ensure the project is released. A well-rounded design is the result of well-orchestrated tasks.
FEATURED PROJECTS
