Hey!
I'm Paula, a UI/UX Designer based in Amsterdam. I design experiences that serve both users and business goals. My superpower? Years of Customer Support experience that taught me exactly what users with, combined with a Psychology background that helps me understand why.
WHAT DRIVES MY WORK
Psychology of UX
My Psychology background sparked my interest in UX Design. I was curious about what makes people interact with technology the way they do and how design could improve those experiences.
Design Principles
My design process is grounded in UI heuristics, UX principles, and a user-centered approach, the fundamentals that create interfaces people actually enjoy using.
Growth Mindset
Curiosity and continuous learning drive my work. I'm always trying to understand the 'why' behind human emotions, behaviours, and choices. I seek to translate this knowledge into better design.
WHAT I BRING TO THE TEAM
User Insight
Intentional curiosity to uncover what really matter to the user. A useful design adds value to their lives, needs, and motives.
Collaboration
Fluid communication and synergy with the multiple disciplines involved in the project. A good design isn’t achieved in isolation.
Ownership
Coordination across departments to ensure the project is released. A well-rounded design is the result of well-orchestrated tasks
WHAT KEEPS ME BALANCED
When I'm not working, I'm probably walking my dog Clarinha, dancing Salsa, or at a yoga class. I recently started CrossFit too. It turns out I like pushing myself in new ways.
